Jellycat places great importance on forming meaningful connections with people and organisations who share a passion for creativity, imagination, and storytelling. Rooted in playfulness and emotional engagement, the brand aims to foster authentic relationships with media professionals, journalists, artists, designers, and digital creators worldwide. These collaborations help convey Jellycat’s story, values, and unique characters in ways that resonate genuinely with audiences, whether through interviews, press coverage, or broader communications initiatives.
Storytelling lies at the heart of Jellycat’s approach, and collaboration is key to sharing these narratives effectively. The brand welcomes creative partnerships that reflect originality, warmth, and a sense of wonder. Opportunities can include editorial features, photography projects, short films, digital campaigns, or other imaginative content. Each proposal is carefully evaluated to ensure it aligns with Jellycat’s voice and engages audiences meaningfully. While minor adjustments may be made for clarity or format, the integrity of the creative work is always maintained.
Partnerships are built on mutual respect and a shared appreciation for quality and imagination. Jellycat encourages collaborators who bring curiosity, enthusiasm, and a willingness to explore the brand’s universe in fresh ways. Writers, stylists, photographers, filmmakers, illustrators, and digital storytellers are all welcomed, with the understanding that the best creative results come from open idea exchange and recognition of each participant’s perspective.
Beyond media collaborations, Jellycat offers an affiliate programme. This initiative enables creators, publishers, and platforms to share Jellycat products with their audiences while participating in a framework that prioritises transparency, authenticity, and mutual benefit. Affiliate partners are encouraged to present products in a way that feels genuine and consistent with their own style, fostering long-term trust and engagement.
The affiliate programme operates through a structured platform, making it simple for interested partners to apply and access resources for content creation and campaign participation. It is particularly suited for bloggers, storytellers, and digital creators who value creativity, quality, and meaningful interaction with their communities. Partners are invited to explore the brand and cultivate relationships that develop naturally over time.
All collaborations are guided by shared principles of authenticity, creativity, and positive communication. Whether working with media contacts, creative collaborators, or affiliate partners, Jellycat seeks to ensure that each partnership is enjoyable, respectful, and aligned with the brand’s identity. Thoughtful planning, clear communication, and attention to detail help create rewarding experiences for everyone involved.
Individuals or organisations interested in media enquiries, creative projects, or partnership opportunities are encouraged to reach out. Every message is carefully reviewed and directed to the appropriate team. Through these ongoing connections, Jellycat continues to share its playful spirit, bringing imagination, curiosity, and storytelling to audiences around the globe.