Jellycat recognises that earning the trust of families worldwide requires far more than simply creating soft and visually appealing toys. Each product represents careful planning, skilled craftsmanship, and thoughtful creative effort. Every character is designed with attention to personality, form, and tactile appeal, using materials selected for both quality and safety. These toys are intended to become enduring companions, offering comfort, warmth, and emotional connection. Because of this, Jellycat is committed to safeguarding the originality and integrity of its designs, ensuring that families can continue to rely on the brand for products they trust.
From the earliest concept to the finished product, Jellycat dedicates significant expertise and time to every creation. Creative teams develop unique personalities, textures, and forms, while technical staff focus on durability, construction, and adherence to strict international safety standards. Each toy undergoes comprehensive safety testing before reaching customers, confirming that it meets or exceeds these requirements. Counterfeit items bypass these essential processes, often using unknown or substandard materials and skipping safety checks, which can create serious risks. Protecting intellectual property is therefore central to Jellycat’s commitment to child safety and product reliability.
The impact of counterfeit goods extends beyond individual purchases. Fake products, while often cheaper, are frequently produced through unethical supply chains, including unsafe labor practices and environmentally harmful methods. Some counterfeit operations are connected to criminal activity, and these products are often presented online or through marketplaces in ways that appear legitimate, making it difficult for consumers to distinguish genuine Jellycat toys from imitations.
Jellycat also warns against claims of custom-made or modified toys. The company does not produce bespoke items, nor does it authorize any third party to reproduce or alter its designs. Listings advertising made-to-order toys or unauthorized adaptations of Jellycat characters should be treated with caution. Authentic Jellycat products are only available through approved retailers, who are selected based on their ability to meet the brand’s standards for quality, safety, and ethical business conduct.
To address counterfeiting, Jellycat operates a global brand protection program. A dedicated team monitors online platforms, marketplaces, and other sales channels to detect unauthorized use of designs and trademarks. They review websites, track suspicious activity, and work with platform operators to remove infringing listings whenever possible. These ongoing measures demonstrate Jellycat’s commitment to reducing counterfeit products and protecting consumers from unsafe or misleading purchases.
Customers play an essential role in this effort. Buying from authorized Jellycat retailers ensures that products are authentic, responsibly manufactured, and fully safety-tested. The company encourages consumers to verify approved sellers and to report suspicious listings. By making informed choices, buyers help protect the integrity of the brand.
Through sustained collaboration with retailers, partners, and its global community, Jellycat maintains the creativity, craftsmanship, and quality that define every product. This shared dedication ensures that Jellycat toys continue to be trusted symbols of imagination, comfort, and joy for families around the world for generations to come.