At Jellycat, the safety and wellbeing of children and their caregivers guide every decision. From the earliest stages of design to the moment a toy reaches a home, safety is a core focus. Each product is created to provide comfort, inspire imagination, and serve as a reliable companion, which is closely linked to making toys that are durable, secure, and dependable. Every material choice, construction method, and finishing detail is made thoughtfully, giving families and gift-givers confidence that each item is crafted with care and integrity.
Before a new character or toy is released, it undergoes thorough independent safety testing. These evaluations follow internationally recognised standards in regions including the United Kingdom, European Union, United States, and Australia. Accredited laboratories examine fabrics, trims, internal components, seams, and overall construction to ensure compliance with both legal and industry safety requirements. Only toys that successfully pass these tests are approved for sale, guaranteeing consistent quality and durability worldwide while upholding Jellycat’s internal standards.
Age guidance is clearly provided on every product to help caregivers make informed decisions. Recommended age ranges are based on safety assessments and intended play, offering practical guidance rather than strict limits. This information appears both online and on the sewn-in label of each toy. Customers are advised to review these details and remove packaging before giving a toy to a child. Keeping labels and product information can also be helpful for future reference, especially if toys are stored, gifted again, or passed along.
Maintaining proper care ensures a toy’s safety and appearance over time. Each item includes cleaning instructions on the product page and sewn-in label. Many toys can be gently washed at low temperatures, while some require surface cleaning only. Methods such as tumble drying, ironing, or dry cleaning are not recommended, as these can alter a toy’s shape, texture, or internal structure. Following the recommended care instructions helps keep toys soft, safe, and suitable for cuddling and play.
It is normal for a toy to appear slightly compressed after shipping. Simple adjustments, such as smoothing the fabric, gently shaking the toy, and reshaping limbs or features by hand, will restore it to its intended form. This can be repeated whenever needed, ensuring new Jellycat friends are comfortable and ready to enjoy.
Ongoing support is a key part of Jellycat’s approach to product safety. Customers can contact the care team with questions about safety standards, age guidance, or proper maintenance, whether the toy was purchased directly from Jellycat or through an authorised retailer. Assistance is available by phone or email, reflecting the brand’s commitment to transparency, reassurance, and trust. This ensures families feel supported and confident at every stage of the Jellycat experience.