Jellycat is dedicated to providing a digital experience that is inclusive, welcoming, and easy to navigate for all users, regardless of their abilities, backgrounds, or circumstances. Accessibility is considered a fundamental aspect of the website’s design and upkeep, reflecting the same care and attention that goes into the brand’s products. By prioritizing inclusivity, Jellycat ensures that everyone can browse, learn, and shop online with confidence and independence.
Understanding that people engage with websites in diverse ways, Jellycat accommodates a wide variety of user needs. Some visitors depend on assistive technologies such as screen readers, voice commands, or alternative keyboards, while others benefit from simplified layouts, clearer navigation, or enhanced visual contrast. The website is structured to be predictable and intuitive, with consistent navigation and reliable interactive elements. This thoughtful design reduces frustration and creates a smoother, more enjoyable experience for individuals with visual, auditory, motor, or cognitive differences.
Accessibility is treated as an ongoing commitment rather than a one-time objective. Jellycat continuously reviews and updates its website to align with evolving best practices, emerging technologies, and user expectations. Regular testing is conducted across multiple devices, browsers, and assistive tools to identify potential obstacles and opportunities for improvement. Updates may include enhancing typography for readability, improving color contrast, refining keyboard navigation, or clarifying labels and instructions. Each improvement contributes to a more adaptable, resilient, and user-friendly digital environment.
The brand follows internationally recognized accessibility standards, which provide guidance on making digital content easier to perceive, operate, and understand. By adhering to these principles, Jellycat balances creativity with practical usability, ensuring that the website remains visually appealing while accessible to all.
To further support diverse user needs, Jellycat offers built-in accessibility tools powered by a trusted technology partner. These features allow visitors to adjust text size, modify contrast, or customize navigation behavior according to their preferences. Designed to be intuitive and simple, these tools empower users to personalize their experience without requiring technical knowledge.
Community feedback plays a vital role in Jellycat’s accessibility efforts. Real-world use can reveal challenges that internal testing may not capture, so visitors are encouraged to report difficulties, suggest improvements, or share their experiences. All feedback is carefully considered to help refine and enhance the digital environment.
Ultimately, accessibility is a reflection of Jellycat’s core values of empathy, respect, and inclusiveness. By maintaining a continuous focus on accessible design, the brand aims to create an online space where every visitor feels supported, included, and welcomed. This commitment reflects the belief that joyful digital experiences should be available to all and that thoughtful design can foster meaningful connections.