From the very beginning, Jellycat has approached product creation with the understanding that true quality goes far beyond visual appeal or design alone. Every soft toy embodies a series of decisions that can affect people, communities, and natural resources around the world. Responsible sourcing is therefore a fundamental principle guiding all of the brand’s activities. Jellycat believes that toys intended to offer comfort, joy, and companionship should be crafted with care, integrity, and respect. Ethical considerations are integrated into every stage, influencing choices of materials, selection of manufacturing partners, and the development of long-term collaborations.
The manufacturers and facilities that bring Jellycat products to life play a pivotal role in turning ideas into finished toys. Expert craftsmanship, careful attention to detail, and thoughtful handling of materials are essential to achieve the softness, charm, and durability that define the brand. Jellycat works closely with these partners to ensure these standards are consistently upheld while placing worker wellbeing at the forefront. Safe working environments, fair treatment, and respect for employees are considered fundamental responsibilities, fully aligned with design excellence and product performance.
Rather than frequently switching suppliers, Jellycat fosters long-term relationships with a carefully selected network of trusted manufacturing partners. Many of these partnerships have developed over several years, allowing for shared growth and mutual learning. This stability enables open communication, collaborative problem-solving, and continuous improvement. By cultivating enduring collaborations, Jellycat helps suppliers enhance operational standards, maintain high-quality output, and strengthen working conditions. A long-term approach also ensures transparency and consistency across the supply chain.
Prospective partners are assessed through a structured evaluation process. Jellycat examines their ability to meet both quality and ethical standards, which may include reviewing policies, conducting site visits, and performing independent audits to gain insight into factory operations. Suppliers are expected to respect workers’ rights, maintain strong health and safety practices, and implement management procedures that promote fairness and accountability. Collaboration and transparency are essential, and suppliers must work to resolve any identified gaps.
All partners are required to comply with local and international laws as a baseline expectation. This includes adherence to labor regulations, fair compensation, limits on working hours, and the prohibition of forced or child labor. Jellycat actively monitors legal developments globally to ensure that its standards remain current and in line with best practices for ethical sourcing.
To provide clear guidance, Jellycat has established a responsible sourcing framework, supported by a supplier code of practice. This framework addresses workplace safety, fair compensation, non-discrimination, and overall responsible management. These standards are informed by widely recognized international principles and create a shared understanding of ethical production throughout the supply chain.
Jellycat understands that responsible sourcing is an ongoing journey rather than a fixed endpoint. Through continuous learning, periodic review, and open dialogue with partners, the company aims to ensure that every product reflects not only creativity and quality but also respect for the people and processes involved. By sustaining a long-term commitment to ethical decision-making, Jellycat combines innovative design and craftsmanship with a strong sense of responsibility across its global operations.